Hungary: reach of radio ads 2020-2029

The reach in terms of listeners in the 'Traditional Radio Advertising' segment of the advertising market in Hungary was forecast to continuously decrease between 2024 and 2029 by in total 0.1 million users (-1.87 percent). After the ninth consecutive decreasing year, the reach in terms of listeners is estimated to reach 5.29 million users and therefore a new minimum in 2029.

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Radio advertising reach in Hungary from 2020 to 2029 (in million users)

Characteristic	Reach in million users
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Traditional Radio Advertising refers to audio advertising on the program service of a terrestrial radio station or network (terrestrial radio broadcasting and satellite radio services in the U.S. and Canada). It also includes direct (local) advertising, in which advertisers reach out to individual stations, as well as indirect (national) advertising, in which advertisers employ media buying agencies to manage their advertising purchases from individual stations.

Additional information:
Traditional Radio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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