The ad spending in the advertising market in Canada was forecast to continuously increase between 2024 and 2030 by in total five billion U.S. dollars (+21.46 percent). After the tenth consecutive increasing year, the ad spending is estimated to reach 28.25 billion U.S. dollars and therefore a new peak in 2030. Notably, the ad spending of the advertising market was continuously increasing over the past years.
Data provided by Statista Market Insights are estimates.Definition: Advertising spending refers to expenses for promotional strategies with which brands or businesses purchase advertising space to promote products or services. The primary purposes of advertising include creating awareness, generating interest, and persuading consumers to take a particular action such as purchasing a product, visiting a website, or supporting brands. Advertisers use advertising to reach their target audience while media companies and advertising agencies use it as a source of income.
Structure: The advertising spending consists of two main channels (traditional advertising and digital advertising). Traditional Advertising refers to above-the-line media that delivers commercial messages to broad audiences. This includes mass media such as traditional TV, traditional radio, printed newspapers, printed magazines, and traditional out-of-home (OOH) advertising formats. Digital Advertising uses the internet to deliver marketing messages to internet users in various forms. This includes digital video, search engine, social media, digital out-of-home, digital banner, digital audio, digital classifieds, and influencer advertising.
Additional information: The market comprises advertising spending, share by advertising channel, users, average revenue per user, advertising share by industry, ad spending by medium, and digital ad spending share (programmatic and non-programmatic). The market only displays B2B spending and users for the above-mentioned channels. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions for each market can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.
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Statista Market Insights. (October 29, 2024). Revenue in the advertising market Canada from 2020 to 2030 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/forecasts/1435513/revenue-advertising-advertising-market-canada
Statista Market Insights. "Revenue in the advertising market Canada from 2020 to 2030 (in billion U.S. dollars)." Chart. October 29, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/forecasts/1435513/revenue-advertising-advertising-market-canada
Statista Market Insights. (2024). Revenue in the advertising market Canada from 2020 to 2030 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/forecasts/1435513/revenue-advertising-advertising-market-canada
Statista Market Insights. "Revenue in The Advertising Market Canada from 2020 to 2030 (in Billion U.S. Dollars)." Statista, Statista Inc., 29 Oct 2024, https://www.statista.com/forecasts/1435513/revenue-advertising-advertising-market-canada
Statista Market Insights, Revenue in the advertising market Canada from 2020 to 2030 (in billion U.S. dollars) Statista, https://www.statista.com/forecasts/1435513/revenue-advertising-advertising-market-canada (last visited December 30, 2024)
Revenue in the advertising market Canada from 2020 to 2030 (in billion U.S. dollars) [Graph], Statista Market Insights, October 29, 2024. [Online]. Available: https://www.statista.com/forecasts/1435513/revenue-advertising-advertising-market-canada