TikTok brand profile in the United States 2023
When it comes to social media users, brand awareness of TikTok is at 91 % in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is TikTok in the United States?
In total, 43 % of U.S. social media users say they like TikTok.
What is the usage share of TikTok in the United States?
All in all, 42 % of social media users in the United States use TikTok.
How loyal are the users of TikTok?
Around 37% of social media users in the United States say they are likely to use TikTok again.
What's the buzz around TikTok in the United States?
In June 2023, about 39 % of U.S. social media users had heard about TikTok in the media, on social media, or in advertising over the past four weeks.
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