United States: beauty app usage by type among Gen Z 2021

According to the data from the Global Consumer Survey conducted in 2021, the most popular types of beauty app among female Gen Z consumers in the United States were apps that help the user meditate or relax, as well as apps that provide tips on how to use beauty products and, apps that simulate aging. Some 16 percent of the survey respondents stated that they have used apps that scan a user's face and provide individual care tips.

Beauty app usage among Gen Z beauty shoppers in the United States in 2021, based on the type of app

Characteristic	Share of respondents
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Number of respondents

237 respondents

Age group

16 years and older

Special properties

Female residential online population who use decorative cosmetics or face care products

Supplementary notes

The survey question was phrased as follows: "Which of the following types of apps have you used in the past 12 months? Please select all that apply: I have used apps that..."

Multiple answers were possible

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