Results from the Global Consumer Survey Special "E-Commerce", conducted in October 2021, show that Chinese digital shoppers care more about having a direct connection to sellers than other places around the world. About 43 percent of respondents in Mainland China who had purchased online stated they liked online stores that provide a direct connection to the original seller. In the U.S., this share stood at 32 percent.
Share of online purchasers who like online stores that provide a direct connection to the original seller in selected countries worldwide in 2021
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Share of respondents
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Original question: 'Which of the following statements about social media, marketplaces and other eCommerce trends do you agree with? I like online stores that provide a direct connection to the original seller'.
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Statista. (November 12, 2021). Share of online purchasers who like online stores that provide a direct connection to the original seller in selected countries worldwide in 2021 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/forecasts/1278539/online-stores-direct-connection-to-original-sellers
Statista. "Share of online purchasers who like online stores that provide a direct connection to the original seller in selected countries worldwide in 2021." Chart. November 12, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/forecasts/1278539/online-stores-direct-connection-to-original-sellers
Statista. (2021). Share of online purchasers who like online stores that provide a direct connection to the original seller in selected countries worldwide in 2021. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/forecasts/1278539/online-stores-direct-connection-to-original-sellers
Statista. "Share of Online Purchasers Who like Online Stores That Provide a Direct Connection to The Original Seller in Selected Countries Worldwide in 2021." Statista, Statista Inc., 12 Nov 2021, https://www.statista.com/forecasts/1278539/online-stores-direct-connection-to-original-sellers
Statista, Share of online purchasers who like online stores that provide a direct connection to the original seller in selected countries worldwide in 2021 Statista, https://www.statista.com/forecasts/1278539/online-stores-direct-connection-to-original-sellers (last visited September 01, 2024)
Share of online purchasers who like online stores that provide a direct connection to the original seller in selected countries worldwide in 2021 [Graph], Statista, November 12, 2021. [Online]. Available: https://www.statista.com/forecasts/1278539/online-stores-direct-connection-to-original-sellers