UK: toys & games segment revenue 2023

Concerning the six selected segments, the segment Toys for Toddlers & Kids has the largest revenue with 1.1 billion GBP (£). Contrastingly, Card Games is ranked last, with 91.38 million GBP (£). Their difference, compared to Toys for Toddlers & Kids, lies at 966.57 million GBP (£).

Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the toys & games segment of the toys & hobby market and a ranking of subsegments in Europe regarding revenue in the Toys & Hobby market as a whole.

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Revenue of the toys and games market in the United Kingdom in 2023, by segment (in million GBP)

Characteristic	Revenue in million GBP
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Data shown does not yet reflect market impacts of Russia-Ukraine war

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Toys & Games market includes a variety of products designed for play, entertainment, and educational purposes for children and adults alike. The market is highly diverse and encompasses various product categories such as dolls and stuffed toys, construction sets and models, card games, puzzles, plastic and other toys, and toys for toddlers and kids. These products are designed to stimulate creativity, imagination, and learning in children, while also providing entertainment and relaxation for adults. Technological advancements, changing consumer preferences, and the growing focus on child development and education are some of the factors driving the Toys & Games market.

Structure:

The Toys & Games market can be broken down into several product categories:

Dolls & Stuffed Toys: This category includes toys designed to resemble human or animal figures, such as dolls, teddy bears, and plush toys.
Construction Sets & Models: This category encompasses toys designed to allow children to build and construct objects using various materials, such as blocks, Lego sets, and model kits.
Card Games: This category includes games played using playing cards, such as poker, blackjack, and UNO.
Puzzles: This category encompasses games and toys designed to challenge the mind and problem-solving skills, such as jigsaw puzzles, crossword puzzles, and brain teasers.
Toys for Toddlers & Kids: This category includes toys designed for young children, such as infants and toddlers, that help in developing motor skills, hand-eye coordination, and cognitive abilities, such as building blocks, shape sorters, and activity tables.
Plastic & Other Toys: This category encompasses a wide range of toys made of plastic or other materials, such as action figures, remote control toys, and model cars and planes.

Additional Information:

The market comprises revenue and average revenue per capita. Figures are generated through both online and offline sales channels and include spending by consumers (B2C). Key players in the market are companies like Mattel, Hasbro, Lego, Spin Master, and Bandai Namco. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, use the info button right next to the boxes.

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