Revenue of segments of the toys & hobby market in Europe 2023

Concerning the three selected segments, the segment Toys & Games has the largest revenue with 32,441,561,397.21 U.S. dollars. Contrastingly, Musical Instruments is ranked last, with 5,299,841,928.75 U.S. dollars. Their difference, compared to Toys & Games, lies at 27,141,719,468.46 U.S. dollars.

Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the toys & hobby market and a ranking by country regarding revenue in the sports equipment segment of the toys & hobby market.

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Revenue of segments of the toys & hobby market in Europe in 2023

Characteristic	Total revenue
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Toys & Hobby market refers to a wide range of products designed for entertainment, leisure, and educational purposes. This market includes several categories, such as traditional toys and games, musical instruments, and sports equipment. The market is driven by the demand for products that offer engaging experiences and promote skill development, creativity, and social interaction among individuals of different ages and backgrounds. Key trends in the market include the adoption of technology, the focus on sustainability, the rise of e-commerce channels, customization, subscription services, educational value, and health and wellness.

Structure:

The Toys & Hobby market is segmented into three main segments:

The Toys & Games segment includes products such as dolls, action figures, card games, puzzles, and building blocks. This segment is characterized by the demand for classic, nostalgic, and educational toys that stimulate imagination, problem-solving, and social skills.
The Musical Instruments segment includes products such as guitars, pianos, drums, and other instruments for music making. This segment is driven by the passion for music and the desire to learn and express oneself through artistic means.
The Sports Equipment segment includes products such as skis, tennis, golf, balls, and other equipment for outdoor and indoor sports activities. This segment is characterized by the demand for products that promote physical exercise, adventure, and competition.

Additional Information:

The Toys & Hobby market comprises revenue and average revenue per capita. Figures are generated through both online and offline sales channels and include spending by consumers (B2C). Key players in the market are companies like Hasbro, Mattel, Lego, Nintendo, and Electronic Arts. These companies are leaders in their respective segments and are known for their innovative products, brand recognition, and strategic partnerships with popular franchises and characters. For more information on the data displayed, use the info button right next to the boxes.

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