U.S.: cosmetics market segment revenue 2023

Concerning the five selected segments, the segment Face has the largest revenue with 7.13 billion U.S. dollars. Contrastingly, Nails is ranked last, with 1.67 billion U.S. dollars. Their difference, compared to Face, lies at 5.46 billion U.S. dollars.

Find other insights concerning similar markets and segments, such as a ranking of subsegments in Australia regarding revenue in the Beauty & Personal Care market as a whole and a ranking of subsegments in the Philippines regarding revenue in the segment Personal Care .

The Statista Market Insights cover a broad range of additional markets.

Revenue of the cosmetics market in the United States in 2023, by segment (in million U.S. dollars)

Characteristic	Revenue in billion U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Cosmetics covers decorative cosmetics used for beautification and enhancing appearance. The segment includes for the face, lips, eyes, nails and natural cosmetics. Excluded are products applied to the skin for cleansing and care. Cosmetics include products such as makeup, lipsticks, mascara, and nail polishes.

Structure:

The market consists of 5 different segments:

The Face Cosmetics cover decorative cosmetics that primarily serve as beauty products for the face including foundation makeup, concealers, face powders, BB and CC creams etc.
The Lip Cosmetics cover decorative cosmetics that serve as beauty products for the lips including lipsticks, lipliner, and lip gloss.
The Eyes Cosmetics covers beauty products for the eyes including mascara, eyeliner, eye shadow, and makeup for eyebrows.
The Nails Cosmetics cover beauty products for the nails including polishes and top coats.
The Natural Cosmetics cover beauty products for the face, eyes, and nails made completely or partially from natural ingredients and containing low or minimal amounts of synthetic chemicals.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel, and luxury share. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

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