Russia: audio advertising reach by segment

Significant fluctuations are estimated for all segments over the forecast period for the reach in terms of listeners. Only in the segment Digital Audio Advertising, a significant increase can be observed over the forecast period. In this segment, the reach in terms of listeners exhibits a difference of 12.06 million users between 2019 and 2029.

Find further statistics on other topics such as a comparison of the ad spending in Brazil and a comparison of the ad spending in China.

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Audio advertising reach in Russia from 2019 to 2029, by segment (in million users)

Characteristic	Traditional Radio Advertising	Digital Audio Advertising
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Audio Advertising refers to advertising via traditional radio and digital audio. The category of Traditional Radio Advertising refers to advertising on the program service of a terrestrial radio station or network (terrestrial radio broadcasting and satellite radio services in the U.S. and Canada). Digital Audio Advertising includes all ad revenue generated through pre- and in-stream audio ads that appear in music (music also includes all kinds of radio services) and podcast streaming services

Structure:

Traditional Radio Advertising includes all types of spot formats of traditional radio advertising (e.g., classic spots, live reader, content spots, allonge). It also includes direct (local) advertising, in which advertisers reach out to individual stations, and indirect (national) advertising, in which advertisers employ media buying agencies to manage their advertising purchases from individual stations.
Digital Audio Advertising includes ad-supported free versions of premium subscription services or services funded by advertising. Formats can be single spots, tandem spots, or popular special advertising formats such as presenting, on-air promotions, and infomercials, directly embedded in the audio file or dynamically inserted.

Additional information:
Audio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional Radio Advertising and Digital Audio Advertising can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

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