How high is the brand awareness of Facebook in Germany? When it comes to social media users, brand awareness of Facebook is at 93% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Facebook in Germany? In total, 50% of German social media users say they like Facebook.
What is the usage share of Facebook in Germany? All in all, 60% of social media users in Germany use Facebook.
How loyal are the users of Facebook? Around 53% of social media users in Germany say they are likely to use Facebook again. Set in relation to the 60% usage share of the brand, this means that 88% of their users show loyalty to the brand.
What's the buzz around Facebook in Germany? In June 2023, about 30% of German social media users had heard about Facebook in the media, on social media, or in advertising over the past three months.
Facebook brand awareness, usage, popularity, loyalty, and buzz among social media users in Germany in 2023
During the survey, the questions were phrased as follows:
Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to social media, which of the following brands do you like?"
Brand usage: "When it comes to social media, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to social media, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "
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Statista. (July 4, 2023). Facebook brand awareness, usage, popularity, loyalty, and buzz among social media users in Germany in 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/forecasts/1097785/facebook-social-media-brand-profile-in-germany
Statista. "Facebook brand awareness, usage, popularity, loyalty, and buzz among social media users in Germany in 2023." Chart. July 4, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/forecasts/1097785/facebook-social-media-brand-profile-in-germany
Statista. (2023). Facebook brand awareness, usage, popularity, loyalty, and buzz among social media users in Germany in 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/forecasts/1097785/facebook-social-media-brand-profile-in-germany
Statista. "Facebook Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Social Media Users in Germany in 2023." Statista, Statista Inc., 4 Jul 2023, https://www.statista.com/forecasts/1097785/facebook-social-media-brand-profile-in-germany
Statista, Facebook brand awareness, usage, popularity, loyalty, and buzz among social media users in Germany in 2023 Statista, https://www.statista.com/forecasts/1097785/facebook-social-media-brand-profile-in-germany (last visited October 02, 2024)
Facebook brand awareness, usage, popularity, loyalty, and buzz among social media users in Germany in 2023 [Graph], Statista, July 4, 2023. [Online]. Available: https://www.statista.com/forecasts/1097785/facebook-social-media-brand-profile-in-germany