Drivers of online recommendations in Italy 2023

When asked about "Drivers of online recommendations", most Italian respondents pick "I like the products" as an answer. 50 percent did so in our online survey in 2023.
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Drivers of online recommendations in Italy as of December 2023

Characteristic	Share of respondents
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Number of respondents

2,034 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What is your motivation to recommend brands and companies online?"

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