Drivers of online recommendations in the U.S. 2023

Published by
Umair Bashir,
Feb 13, 2024
When asked about "Drivers of online recommendations", most U.S. respondents pick "I like the products" as an answer. 51 percent did so in our online survey in 2023.
Find this and more survey data on drivers of online recommendations in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Drivers of online recommendations in the U.S. as of December 2023

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Number of respondents

10,046 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What is your motivation to recommend brands and companies online?"

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