Dating apps such as Tinder have revolutionized the dating game for a new generation of singles. Making finding dates and future love theoretically easier than ever before, it's no surprise that 'online' has become the most common way for people to meet nowadays.
As detailed in Statista's 'eServices Report 2021 - Dating Services' report: "The global revenue in the dating services market amounts to $8.2 billion in 2021. Most of the revenue is generated in the online dating category. When comparing figures globally, it can be noted that most of the revenue is generated in Europe with $1.8 billion in 2021 and in the U.S., which had a revenue of $1.6 billion in 2021. Revenues in China are the smallest in this comparison with $1.1 billion in 2021.
In terms of users, the Statista Global Consumer Survey reveals that the country with the largest share of singles utilizing this modern matchmaking method is Sweden. Here, 25 percent said they used online dating services. Brazil was close to the top of the ranking with 22 percent. People in South Korea and Russia seem to get along fine without much help from online dating however, with just 7 and 4 percent of singles saying they were using such services.
