Pinterest: Shoppers' Social Media Platform Of Choice

Social Media

When it comes to shopping via social media, which platforms do U.S. users most depend on? According to a report from KPCB, Pinterest is shoppers' social media platform of choice with 55 percent of its users utilizing it for finding/shopping for products in 2016. For Facebook and Instagram, that figure is just 12 percent.

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This chart shows the percentage of U.S. users on each platform utilizing it for finding/shopping for products in 2016.

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Pinterest: Shoppers' Social Media Platform Of Choice

Social Media