Pop Culture Drives Travelers' Destination Decisions

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Social media and Generation Z in the United States

When comparing Gen-Z and millenials with Gen-X, it is pehaps unsurprising that the digital native generations are more likely to be influenced by social media, TV shows and movies than Gen-Xers. Yet, in a 2023 survey of travelers almost a quarter of Gen-Xers surveyed indicated that Facebook and Instagram were influencing factors in their decision to book a trip to a destination.

Thomas Hinton
Data Journalist

Infographic: Pop Culture Drives Travelers' Destination Decisions | Statista

Description

This inforgraphic shows the factors influencing customers' decision to book a trip to a certain destination, by generation.

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Social media marketing spend in Serbia 2023, by platform
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