South Korean independent hoteliers were sampled by EY-Parthenon to assess the aspects of online travel platforms that were most important to their business. The results showed widespread enthusiasm from participants, as many key features received overwhelming backing. The study revealed that the top three most important services were increased bookings (86%), insights and analytics (84%) and customer-facing infrastructure (84%).
Online travel platforms boost bookings for independent accommodations in South Korea
Sponsored post by Booking.com
Description
This infographic shows the online travel platform features regarded as most important by independent South Korean accommodation providers.
