Top Brands See Facebook Engagement Plummeting

According to data recently published by social media analytics firm Simply Measured, the world's top brands on Facebook saw engagement with their posts plummet over the past 12 months. This is presumably the result of Facebook repeatedly tinkering with its algorithms to limit organic reach of branded posts in favour of sponsored stories.

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This chart shows the average number of interactions per Facebook post for the most engaging global brands on the social network.

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Top Brands See Facebook Engagement Plummeting