iPhone Users Are a Loyal Bunch

Smartphone brand retention is strongest among iOS users. Out of 3,000 people surveyed by WDS in the United States, United Kingdom and Australia, 76 percent stated that they would replace their current iPhone with a newer iPhone model. Samsung and LG came second and third with 58 and 37 percent respectively.

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This chart shows brand retention among smartphone manufacturers in 2013.

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iPhone Users Are a Loyal Bunch