Piper Jaffray, the U.S. investment bank also known for its in the United States, has released a new survey on what items and brands dominate the holiday wishlists of Generation Z this year.
In terms of consumer brands, there is one clear winner: Apple was named in 10 percent of all answers, clearly beating Nike and Louis Vuitton who were featured in 1.1 and 0.6 percent of the most-wanted items this holiday season.
In terms if gifts, teens don’t seem to trust their parent to make the right purchase decisions, as money ranks on top of their wishlist. Clothing, cars and phones also rank high on the list, with typical gifts such as video games, sporting goods and electronics also featured in the top 10.
