Tablet Competition Eats Away at Apple's Market Lead

This chart illustrates how Apple's lead in the tablet market is slowly melting away as the company's competitors are finally gaining a foothold in the market Apple used to dominate at will.

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Apple's global revenue from iPad sales 2010-2024

iPad revenue as share of Apple's total revenue 2010-2024, by quarter

Leading iPad apps in Norway 2024, by downloads

Global market share held by Apple's iPad of global tablet shipments 2012-2024

Leading iPad apps in Sweden 2024, by downloads

Apple iPad sales 2011-2023

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Tablet Competition Eats Away at Apple's Market Lead