Norway Tops the U.S. in Digital Ad Spend per Person

Norway is the surprising no. 1 in the world in terms of digital ad spending. Advertisers in the scandinavian country are expected to spend $209 per internet users this year. The U.S. ranks second with spending of $201 per internet user.

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Digital advertising spending in the U.S. 2021-2028

Out-of-home (OOH) advertising spending in Norway 2009-2023

GSK's advertising spending 2011-2023

Pfizer's ad spending 2006-2023

Change in advertising spending worldwide 2020-2028

Annual change in advertising spending worldwide 2024, by medium

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Norway Tops the U.S. in Digital Ad Spend per Person