Same procedure as every year, first, there is Thanksgiving, then Black Friday and Cyber Monday, soon to be followed up by Christmas and finally New Year’s Eve. So for those who are still reminiscing about the last summer vacation: wake up! We have officially arrived at the annual end-of-year sprint. On November 24, the retail industry once again summons the discount-hungry-crowd for yet another round of Black Friday shopping. Many Americans take advantage of the good deals either to already purchase their gifts on the first leg of the holiday sprint or by appreciating the low prices with their full purchasing power.
A Statista survey on purchasing habits during the holiday season revealed that those participating in the Black Friday madness plan to make use of the many doorbuster deals, traditionally – is it a tradition already? – offered only during the early hours of the day. Being an early bird literally pays off, so that’s the logic of many holiday shoppers. Accordingly, pre-Black Friday advertising does too. So, if you don’t belong to the 47 percent planning to stay at home and you are looking for a new smartphone, some new swanky clothes or expensive toys for your kids, prepare to get up early; otherwise the Black Friday deals might be gone before you can make it to the stores.
