Despite the difficulties Apple has faced as a company in the past six months, the Apple brand remains as strong as ever. That’s according to Millward Brown’s Brandz Top 100 ranking published earlier this week. Millward Brown estimates the implicit value of Apple as a brand at $185 billion, up from $183 billion in 2012. Apple’s strong image allows the company to continue charging a significant premium for its products, even in cases where its competition has caught up technologically. The average selling price of Apple’s iPhone is currently around $600, a price that Apple’s competitors can rarely push through.
With Google and IBM, two more technology brands complete the Top 3. Although both companies are trailing Apple’s brand value by a significant margin, at $114 billion and $113 billion respectively, they still hold a commanding lead over the high-profile consumer brands McDonald’s and Coca-Cola. With an estimated brand value of $70 billion, Microsoft dropped two ranks compared to last year’s ranking, as the brand’s image has suffered from the negative press associated with the lacklustre start of Windows 8.
Related Infographics
FAQ
- The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL. More Information
- The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.
- For individual content and infographics in your Corporate Design, please visit our agency website www.statista.design
Any more questions?
Get in touch with us quickly and easily.
We are happy to help!
Do you still have questions?
Feel free to contact us anytime using our contact form or visit our FAQ page.
Your contact to the Infographics Newsroom
Statista Content & Design
Need infographics, animated videos, presentations, data research or social media charts?