Top social media for influencer marketing in France 2023
During a survey conducted in France in 2023, 95 percent of responding female influencers said they used Instagram for their campaigns, as opposed to 76 percent of male ones. TikTok came second, but was used significantly less - by 35 percent of males and 33 percent of females. Facebook came third with 29 percent of female respondents deploying the platform for marketing purposes, and 22 percent of males ones.