In 2020, 191.1 million adults went online via a digital device while watching digital video or traditional TV. This figure is projected to surpass 197 million second screen users in 2022. TV content is struggling with retaining viewers' undivided attention, as many viewers use their smartphones to look up content relating to the program they are watching or to casually browse the internet while watching television.
Number of adult simultaneous internet and TV users in the United States from 2018 to 2022
(in millions)
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eMarketer. (August 28, 2020). Number of adult simultaneous internet and TV users in the United States from 2018 to 2022 (in millions) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/783461/simultaneous-internet-and-tv-users-usa/
eMarketer. "Number of adult simultaneous internet and TV users in the United States from 2018 to 2022 (in millions)." Chart. August 28, 2020. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/783461/simultaneous-internet-and-tv-users-usa/
eMarketer. (2020). Number of adult simultaneous internet and TV users in the United States from 2018 to 2022 (in millions). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/783461/simultaneous-internet-and-tv-users-usa/
eMarketer. "Number of Adult Simultaneous Internet and Tv Users in The United States from 2018 to 2022 (in Millions)." Statista, Statista Inc., 28 Aug 2020, https://www.statista.com/statistics/783461/simultaneous-internet-and-tv-users-usa/
eMarketer, Number of adult simultaneous internet and TV users in the United States from 2018 to 2022 (in millions) Statista, https://www.statista.com/statistics/783461/simultaneous-internet-and-tv-users-usa/ (last visited October 31, 2024)
Number of adult simultaneous internet and TV users in the United States from 2018 to 2022 (in millions) [Graph], eMarketer, August 28, 2020. [Online]. Available: https://www.statista.com/statistics/783461/simultaneous-internet-and-tv-users-usa/