Vitamins and minerals sales growth in Great Britain 2010-2023
OTC medicine market in Great Britain
The sales value of OTC drugs has increased from 1.65 billion British pounds in the year 2000, to being worth approximately 3.19 billion British pounds in 2023. The single category with the highest value was pain relief, which had a sales value of 749 million British pounds. Cough, cold and sore throat medication followed with a sales value of around 583 million, while vitamins and minerals were the third highest at around 492 million British pounds.
Growth of other OTC categories
At 13 percent, the eye care medication classification had the largest growth of sales value in Great Britain in 2023 compared to the previous year, while the total OTC market saw an increase of four percent.