Facebook: response time of brands worldwide as of April 2014

Published by Statista Research Department, May 14, 2014
This statistic illustrates the average response time of brands when replying to questions posted on their Facebook pages as of April 2014. The posts analyzed revealed that 18.5 percent received a reply less than two hours after the post was made.

Average response rate of brands when replying to questions posted by users on their Facebook page as of April 2014 (in hours)

CharacteristicShare of user posts which received a reply
Less than 2 hours 18.5%
2-8 hours 6.3%
8-24 hours 9.4%
More than 24 hours 5.7%
Did not reply 60.1%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of user posts which received a reply18.5%18.5%6.3%6.3%9.4%9.4%5.7%5.7%60.1%60.1%Less than 2 hours2-8 hours8-24 hoursMore than 24 hoursDid not reply
0%10%20%30%40%50%60%70%

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Source

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Release date

May 2014

Region

Worldwide

Survey time period

January 1, 2013 to April 30, 2014

Supplementary notes

The source explains that the data covers 76,734 Facebook pages with a minimum of 1,000 likes/fans and a total of 75,581,519 user posts on those pages.

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