As of January 2024, the Labour Party of the United Kingdom had one million likes on Facebook making it the UK political party with the most likes on the social media platform. The governing Conservative party had over 753 thousand likes. Although they were the third most popular party in opinion polls the Liberal Democrats had only 199 thousand Facebook likes, behind the SNP, the Green Party. Reform UK, and Sinn Féin.
Political leaders on social media
While Labour were clearly the most popular party on Facebook, their leader Keir Starmer has just 98 thousand likes on Facebook, compared to Boris Johnson’s 1.448 million. Johnson also has the most followers on Twitter compared to leaders of other political parties at 2.8 million, with Starmer on 866 thousand. In terms of political parties however Labour had almost 411 thousand more followers than the Conservative party.
Numbers compiled by Statista from political party Facebook pages visited on January 26, 2022. Please see below for the links to the relevant political party Facebook pages:
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Statista. (January 22, 2024). Number of likes on Facebook for major political parties in the United Kingdom as of January 2024 (in 1,000s) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1076461/most-liked-uk-political-parties-on-facebook/
Statista. "Number of likes on Facebook for major political parties in the United Kingdom as of January 2024 (in 1,000s)." Chart. January 22, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1076461/most-liked-uk-political-parties-on-facebook/
Statista. (2024). Number of likes on Facebook for major political parties in the United Kingdom as of January 2024 (in 1,000s). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1076461/most-liked-uk-political-parties-on-facebook/
Statista. "Number of Likes on Facebook for Major Political Parties in The United Kingdom as of January 2024 (in 1,000s)." Statista, Statista Inc., 22 Jan 2024, https://www.statista.com/statistics/1076461/most-liked-uk-political-parties-on-facebook/
Statista, Number of likes on Facebook for major political parties in the United Kingdom as of January 2024 (in 1,000s) Statista, https://www.statista.com/statistics/1076461/most-liked-uk-political-parties-on-facebook/ (last visited October 31, 2024)
Number of likes on Facebook for major political parties in the United Kingdom as of January 2024 (in 1,000s) [Graph], Statista, January 22, 2024. [Online]. Available: https://www.statista.com/statistics/1076461/most-liked-uk-political-parties-on-facebook/