Distribution of global social media users 2022, by region

Published by
Stacy Jo Dixon,
Sep 9, 2024
As of 2022, 26 percent of worldwide social media users were located in Eastern Asia, followed by 18.44 percent of using being located in Southern Asia. Overall, Northern America accounted for almost 9.5 percent of all social media users, whilst Central Africa made up just 0.46 percent.

Distribution of worldwide social media users in 2022, by region

CharacteristicShare of social media users
Eastern Asia 26%
Southern Asia 18.44%
Southeast Asia 11.02%
Northern America 9.47%
South America 6.68%
Central & Western Europe 5.7%
Eastern Europe 4%
Southern Europe 3.99%
Western Asia 3.57%
Northern Africa 3.36%
Western Africa 1.93%
Eastern Africa 1.44%
Southern Africa 0.99%
Showing entries 1 to 13 (19 entries in total)
Created with Highcharts 7.2.2Share of social media users26%26%18.44%18.44%11.02%11.02%9.47%9.47%6.68%6.68%5.7%5.7%4%4%3.99%3.99%3.57%3.57%3.36%3.36%1.93%1.93%1.44%1.44%0.99%0.99%0.64%0.64%0.61%0.61%0.6%0.6%0.58%0.58%0.54%0.54%0.46%0.46%Eastern AsiaSouthern AsiaSoutheast AsiaNorthern AmericaSouth AmericaCentral & Western EuropeEastern EuropeSouthern EuropeWestern AsiaNorthern AfricaWestern AfricaEastern AfricaSouthern AfricaNorthern EuropeAustralia & OceaniaCentral AmericaCentral AsiaCaribbeanCentral Africa
0%2%4%6%8%10%12%14%16%18%20%22%24%26%28%30%

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Release date

June 2022

Region

Worldwide

Survey time period

2022

Supplementary notes

Values may not add up to 100 percent due to rounding.

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