Digital advertising spending in the Asia-Pacific region has increased from 2016 and amounted to just over 87 billion U.S. dollars in 2019. Digital ad expenditure in APAC was forecasted to decrease slightly to approximately 86.93 billion U.S dollars in 2020, likely due to impacts from the outbreak of the coronavirus (COVID-19).
Digital advertising spending in the Asia-Pacific region from 2016 to 2019 with forecasts from 2020 to 2024
(in billion U.S. dollars)
Characteristic
Advertising spending in billion U.S. dollars
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S&P Global Market Intelligence. (June 29, 2020). Digital advertising spending in the Asia-Pacific region from 2016 to 2019 with forecasts from 2020 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 04, 2024, from https://www.statista.com/statistics/374938/asia-pacific-digital-ad-spend/
S&P Global Market Intelligence. "Digital advertising spending in the Asia-Pacific region from 2016 to 2019 with forecasts from 2020 to 2024 (in billion U.S. dollars)." Chart. June 29, 2020. Statista. Accessed July 04, 2024. https://www.statista.com/statistics/374938/asia-pacific-digital-ad-spend/
S&P Global Market Intelligence. (2020). Digital advertising spending in the Asia-Pacific region from 2016 to 2019 with forecasts from 2020 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 04, 2024. https://www.statista.com/statistics/374938/asia-pacific-digital-ad-spend/
S&P Global Market Intelligence. "Digital Advertising Spending in The Asia-pacific Region from 2016 to 2019 with Forecasts from 2020 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 29 Jun 2020, https://www.statista.com/statistics/374938/asia-pacific-digital-ad-spend/
S&P Global Market Intelligence, Digital advertising spending in the Asia-Pacific region from 2016 to 2019 with forecasts from 2020 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/374938/asia-pacific-digital-ad-spend/ (last visited July 04, 2024)
Digital advertising spending in the Asia-Pacific region from 2016 to 2019 with forecasts from 2020 to 2024 (in billion U.S. dollars) [Graph], S&P Global Market Intelligence, June 29, 2020. [Online]. Available: https://www.statista.com/statistics/374938/asia-pacific-digital-ad-spend/