complaints, followed by ads in TV and outdoor media. The ASA is the advertising regulator in the United Kingdom (UK).
Most complaints about digital ads filed to the Advertising Standards Authority (ASA) in 2022 regarded adverts appearing on the advertiser's own website, social media account or app. Second largest category were influencer ads (website, social media or app). In general, online ads attracted most Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2023, by ad location
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Other statistics that may interest you Advertising in the United Kingdom (UK)
Market overview
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- Premium Statistic Advertising spending in the United Kingdom (UK) 2012-2027
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Workforce
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- Basic Statistic Advertising and market research industry employment in the UK 2009-2022, by gender
- Premium Statistic Advertising agency employees in the UK 2021-2022, by gender
- Basic Statistic Advertising agency employees: ethnic breakdown in the UK 2009-2022
- Premium Statistic Plans for improving diversity and representation in advertising U.S. and UK 2022
Market leaders
8
- Premium Statistic Entities with highest ad agency spending in the UK 2021
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- Premium Statistic Most effective advertisers in the UK 2022
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- Premium Statistic Leading media & ad agencies in the UK 2021, by new business value
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Traditional media
7
- Premium Statistic TV net advertising revenue in the UK 2009-2022
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- Premium Statistic Magazine advertising spending in the UK 2011-2023
- Premium Statistic Radio advertising spending in the UK from 2011-2023
- Premium Statistic OOH advertising revenue in the UK 2000-2022
- Premium Statistic Cinema advertising spending in the UK 2011-2023
- Premium Statistic Direct mail advertising spending in the UK 2014-2023
Digital media
6
- Premium Statistic Digital advertising spending in the UK 2008-2023
- Premium Statistic Digital advertising spending in the UK H1 2022, by format
- Premium Statistic Search ad spend in the UK 2019-2023
- Premium Statistic Revenue of the social media advertising industry in the UK 2019-2028
- Premium Statistic Digital video advertising spending in the UK 2011-2023
- Premium Statistic Programmatic ad spend in the UK 2017-2028
Consumer perspective
8
- Premium Statistic Most used media services in the UK 2023
- Premium Statistic Ad spend vs. media time gap in the UK 2022
- Premium Statistic Media with ads consumers like in the UK 2022
- Premium Statistic Consumer trust in advertising in the UK 2022, by media
- Premium Statistic Main channels of new brand discovery in the UK Q3 2023
- Premium Statistic Sources of inspiration used by fashion & lifestyle buyers in the UK 2022
- Premium Statistic Top aspects of sustainability in advertising in Great Britain 2022
- Premium Statistic Importance of measures to save CO₂ emissions in advertising in Great Britain 2022
Industry trend: attention measurement
3
Further related statistics
17
- Mexico: growth of display ad spend 2017-2019
- Targeting methods used by digital video advertisers in Canada Q4 2017
- Digital ad spend growth in Ireland 2022, by format
- Digital ad spend in Sweden 2022, by format
- Digital advertising spending in India 2010-2015, by type
- Digital ad spend in New Zealand 2007-2019
- Digital advertising budget share in Ukraine 2022, by format
- Digital ad spend in New Zealand 2007-2019, by format
- New Zealand: digital ad spend format market shares 2019
- Digital ad spend growth in Latin America 2021, by format
- Digital video ad impressions in the U.S. 2014-2018, by ad length
- Digital advertising spending in Argentina 2018-2020, by format
- Enterprises with a responsive website or a mobile app in France 2019, by sector
- Guatemala: largest alcohol digital advertiser 2019
- Top beauty and hygiene brands in Brazil 2023, by digital ad spend share
- Peru: largest dairy digital advertisers 2019
- Leading countries for export of fructose from the UK 2022
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Statistics
- Mexico: growth of display ad spend 2017-2019
- Targeting methods used by digital video advertisers in Canada Q4 2017
- Digital ad spend growth in Ireland 2022, by format
- Digital ad spend in Sweden 2022, by format
- Digital advertising spending in India 2010-2015, by type
- Digital ad spend in New Zealand 2007-2019
- Digital advertising budget share in Ukraine 2022, by format
- Digital ad spend in New Zealand 2007-2019, by format
- New Zealand: digital ad spend format market shares 2019
- Digital ad spend growth in Latin America 2021, by format
- Digital video ad impressions in the U.S. 2014-2018, by ad length
- Digital advertising spending in Argentina 2018-2020, by format
- Enterprises with a responsive website or a mobile app in France 2019, by sector
- Guatemala: largest alcohol digital advertiser 2019
- Top beauty and hygiene brands in Brazil 2023, by digital ad spend share
- Peru: largest dairy digital advertisers 2019
- Leading countries for export of fructose from the UK 2022
Advertising Standards Authority (UK). (April 10, 2024). Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2023, by ad location [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/
Advertising Standards Authority (UK). "Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2023, by ad location." Chart. April 10, 2024. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/
Advertising Standards Authority (UK). (2024). Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2023, by ad location. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/
Advertising Standards Authority (UK). "Number of Complaints about Digital Advertising and Resulting Cases Taken up by The Advertising Standards Authority (Asa) in The United Kingdom (Uk) in 2023, by Ad Location." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/
Advertising Standards Authority (UK), Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2023, by ad location Statista, https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/ (last visited May 04, 2024)
Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2023, by ad location [Graph], Advertising Standards Authority (UK), April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/