United States internet penetration 2000-2024

As of 2024, approximately 97.1 percent of the United States' population accessed the internet, up from approximately 71 percent in 2013. The United States is one of the biggest online markets worldwide. In 2024, over 331 million individuals in the country went online. Furthermore, social media apps were among the most popular category of mobile apps used in the market.

Social media usage in the U.S.

Social media usage in the United States has seen significant growth in recent years, amassing 300 million as of 2024. By the third quarter of 2023, internet users in the U.S. were spending around two hours on social media out of seven hours of internet usage. The most common activities among U.S. users include sending private messages and liking posts or following people, which highlights widespread engagement with social media platforms among internet users in the United States.

TikTok surge in the U.S.

TikTok continues to be one of the most popular social media platforms in the United States. As of July 2024, 120 million individuals or 45 percent of internet users in the country used the social network. This surge in popularity is the result of user’s high engagement with short-form videos and quick entertainment in which TikTok managed to capture users’ attention. Users in the United States spent an average of 45 hours and 37 minutes monthly in 2023.