Online privacy is the privacy and safety of an individual in the online space. Any action or circumstance violating internet users’ online privacy can lead to loss of sensitive data and other serious repercussions. In the United States, various regulations protect the online privacy of individuals from companies and other parties and a violation of these regulations may lead to lawsuits and penalties.
Online privacy in the United States - Statistics & Facts
Online privacy is the privacy and safety of an individual in the online space. Any action or circumstance violating internet users’ online privacy can lead to loss of sensitive data and other serious repercussions. In the United States, various regulations protect the online privacy of individuals from companies and other parties and a violation of these regulations may lead to lawsuits and penalties.
Key insights
- Share of U.S. consumers who feel anxious about companies tracking their data
- 38%
Detailed statistics
U.S. consumers concerns on government and companies tracking user information 2023
- Share of U.S. adults who have average knowledge of data privacy and cybersecurity
- 55%
Detailed statistics
U.S. knowledge on data privacy and cybersecurity 2023
- Share of U.S. adults confident about cyberattack preparedness
- 53%
Detailed statistics
U.S. confidence in cyberattack readiness 2023
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Current statistics on this topic
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Overview
8
- Premium Statistic U.S. consumers concerns on government and companies tracking user information 2023
- Basic Statistic Attitudes of U.S. internet users regarding online privacy Q3 2023
- Basic Statistic U.S. adults concerns regarding data privacy 2023
- Basic Statistic U.S. knowledge on data privacy and cybersecurity 2023
- Basic Statistic U.S. concern about government use of their data 2019-2023, by political stance
- Basic Statistic U.S. confidence in cyberattack readiness 2023
- Basic Statistic Data privacy issues concern among U.S. and UK companies 2023
- Premium Statistic Factors for consumers in the U.S. to gain trust in companies 2023
Overview
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Premium Statistic
U.S. consumers concerns on government and companies tracking user information 2023
U.S. consumers concerns on government and companies tracking user information 2023
Concerns of consumers in the United States on government and companies tracking their data as of April 2023
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Basic Statistic
Attitudes of U.S. internet users regarding online privacy Q3 2023
Attitudes of U.S. internet users regarding online privacy Q3 2023
Attitudes and actions of online users in the United States regarding online privacy as of 3rd quarter 2023
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Basic Statistic
U.S. adults concerns regarding data privacy 2023
U.S. adults concerns regarding data privacy 2023
Most common concerns of adults in the United States regarding personal information as of May 2023
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Basic Statistic
U.S. knowledge on data privacy and cybersecurity 2023
U.S. knowledge on data privacy and cybersecurity 2023
Comprehension of data privacy and cybersecurity topics among adults in the United States as of May 2023
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Basic Statistic
U.S. concern about government use of their data 2019-2023, by political stance
U.S. concern about government use of their data 2019-2023, by political stance
Share of adults in the United States who are concerned about how the government may use their personal data in 2019 and 2023, by political stance
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Basic Statistic
U.S. confidence in cyberattack readiness 2023
U.S. confidence in cyberattack readiness 2023
Confidence of adults in the United States regarding preparedness for cyberattacks as of May 2023
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Basic Statistic
Data privacy issues concern among U.S. and UK companies 2023
Data privacy issues concern among U.S. and UK companies 2023
Level of concern among organizations in the United States and the United Kingdom (UK) regarding selected data privacy issues as of May 2023
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Premium Statistic
Factors for consumers in the U.S. to gain trust in companies 2023
Factors for consumers in the U.S. to gain trust in companies 2023
Reasons for consumers in the United States to gain trust in companies as of January 2023
Data privacy by demographics
10
- Basic Statistic U.S. adults on law enforcement using personal data 2023, by age
- Basic Statistic U.S. adults digital privacy actions 2023, by age
- Basic Statistic U.S. frequency of accepting online privacy policies without reading 2023, by age
- Premium Statistic Concern among U.S. adults about scamming 2023, by age
- Premium Statistic Concern among U.S. adults about scamming 2023, by gender
- Premium Statistic Frequency of encountering scams among U.S. adults 2023, by age
- Premium Statistic Frequency of encountering scams among U.S. adults 2023, by gender
- Premium Statistic U.S. adults on government actions sufficiency against scammers 2023, by gender
- Premium Statistic U.S. adults on government actions sufficiency against scammers 2023, by age
- Basic Statistic Opinions regarding U.S. companies based on data safety 2022, by generation
Data privacy by demographics
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Basic Statistic
U.S. adults on law enforcement using personal data 2023, by age
U.S. adults on law enforcement using personal data 2023, by age
Attitudes of adults in the United States toward use of personal data by law enforcement as of May 2023, by age group
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Basic Statistic
U.S. adults digital privacy actions 2023, by age
U.S. adults digital privacy actions 2023, by age
Actions toward improvement of online data privacy among adults in the United States as of May 2023, by age group
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Basic Statistic
U.S. frequency of accepting online privacy policies without reading 2023, by age
U.S. frequency of accepting online privacy policies without reading 2023, by age
Frequency of accepting online privacy policies without reading them among adult internet users in the United States as of May 2023, by age group
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Premium Statistic
Concern among U.S. adults about scamming 2023, by age
Concern among U.S. adults about scamming 2023, by age
Share of adults in the United States who think scam texts, e-mails, and calls are a serious problem as of March 2023, by age group
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Premium Statistic
Concern among U.S. adults about scamming 2023, by gender
Concern among U.S. adults about scamming 2023, by gender
Share of adults in the United States who think scam texts, e-mails, and calls are a serious problem as of March 2023, by gender
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Premium Statistic
Frequency of encountering scams among U.S. adults 2023, by age
Frequency of encountering scams among U.S. adults 2023, by age
Frequency of receiving scam texts, e-mails, and calls among adults in the United States as of March 2023, by age group
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Premium Statistic
Frequency of encountering scams among U.S. adults 2023, by gender
Frequency of encountering scams among U.S. adults 2023, by gender
Frequency of receiving scam texts, e-mails, and calls among adults in the United States as of March 2023, by gender
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Premium Statistic
U.S. adults on government actions sufficiency against scammers 2023, by gender
U.S. adults on government actions sufficiency against scammers 2023, by gender
Share of adults in the United States who think the government should do more against scam activities as of March 2023, by gender
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Premium Statistic
U.S. adults on government actions sufficiency against scammers 2023, by age
U.S. adults on government actions sufficiency against scammers 2023, by age
Share of adults in the United States who think the government should do more against scam activities as of March 2023, by age group
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Basic Statistic
Opinions regarding U.S. companies based on data safety 2022, by generation
Opinions regarding U.S. companies based on data safety 2022, by generation
Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation
Data tracking on mobile devices
6
- Premium Statistic U.S. smartphone users who made privacy changes on their devices 2022
- Premium Statistic U.S. smartphone users who made privacy changes on their devices 2022, by OS
- Premium Statistic U.S. smartphone users who made privacy changes on their devices 2022, by age
- Premium Statistic U.S. smartphone users noticing a tracking request when opening an app 2022
- Premium Statistic U.S. smartphone users noticing a tracking request when opening an app 2022, by age
- Premium Statistic U.S. users mobile web browsing disrupted by cookies consent pop-up 2022, by age
Data tracking on mobile devices
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Premium Statistic
U.S. smartphone users who made privacy changes on their devices 2022
U.S. smartphone users who made privacy changes on their devices 2022
Share of smartphone users in the United States who made privacy changes to their mobile devices as of December 2022
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Premium Statistic
U.S. smartphone users who made privacy changes on their devices 2022, by OS
U.S. smartphone users who made privacy changes on their devices 2022, by OS
Share of smartphone users in the United States who made privacy changes to their mobile devices as of December 2022, by operating system
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Premium Statistic
U.S. smartphone users who made privacy changes on their devices 2022, by age
U.S. smartphone users who made privacy changes on their devices 2022, by age
Share of smartphone users in the United States who made privacy changes to their mobile devices as of December 2022, by age group
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Premium Statistic
U.S. smartphone users noticing a tracking request when opening an app 2022
U.S. smartphone users noticing a tracking request when opening an app 2022
Share of smartphone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022
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Premium Statistic
U.S. smartphone users noticing a tracking request when opening an app 2022, by age
U.S. smartphone users noticing a tracking request when opening an app 2022, by age
Share of smartphone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022, by age group
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Premium Statistic
U.S. users mobile web browsing disrupted by cookies consent pop-up 2022, by age
U.S. users mobile web browsing disrupted by cookies consent pop-up 2022, by age
Share of smartphone users in the United States who find cookie preference pop-ups disrupting to their mobile web browsing experience as of December 2022, by age group
User data requests by government
5
- Premium Statistic Google user data requests by U.S. federal authorities 2010-2023
- Basic Statistic U.S. Facebook data requests from government agencies 2013-2023
- Basic Statistic TikTok: user data requests from federal agencies & governments H1 2023, by country
- Basic Statistic Snapchat: user data requests by U.S. federal authorities 2014-2023
- Basic Statistic User data requests to Microsoft by law enforcement H2 2022, by country
User data requests by government
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Premium Statistic
Google user data requests by U.S. federal authorities 2010-2023
Google user data requests by U.S. federal authorities 2010-2023
Number of user data requests issued to Google from U.S. federal agencies and courts as of 1st half 2023
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Basic Statistic
U.S. Facebook data requests from government agencies 2013-2023
U.S. Facebook data requests from government agencies 2013-2023
Number of user data requests issued to Facebook by federal and government agencies in the United States as of 1st half 2023
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Basic Statistic
TikTok: user data requests from federal agencies & governments H1 2023, by country
TikTok: user data requests from federal agencies & governments H1 2023, by country
Number of user data requests issued to TikTok from federal agencies and governments during 1st half 2023, by country
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Basic Statistic
Snapchat: user data requests by U.S. federal authorities 2014-2023
Snapchat: user data requests by U.S. federal authorities 2014-2023
Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 1st half 2023
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Basic Statistic
User data requests to Microsoft by law enforcement H2 2022, by country
User data requests to Microsoft by law enforcement H2 2022, by country
Number of requests from law enforcement agencies to Microsoft for user data worldwide in 2nd half 2022, by market
Data breaches
5
- Basic Statistic Number of data compromises and impacted individuals in U.S. 2005-2023
- Basic Statistic U.S. major data compromises 2023, by number of victims
- Basic Statistic Number of data compromises and individuals impacted in the U.S. Q1 2021- Q4 2023
- Premium Statistic U.S. number of data sets affected in data breaches Q1 2020-Q4 2023
- Premium Statistic Data breach density in the U.S. Q3 2022-Q3 2023
Data breaches
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Basic Statistic
Number of data compromises and impacted individuals in U.S. 2005-2023
Number of data compromises and impacted individuals in U.S. 2005-2023
Annual number of data compromises and individuals impacted in the United States from 2005 to 2023
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Basic Statistic
U.S. major data compromises 2023, by number of victims
U.S. major data compromises 2023, by number of victims
Most significant cases of personal data violations in the United States in 2023, by number of victims (in millions)
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Basic Statistic
Number of data compromises and individuals impacted in the U.S. Q1 2021- Q4 2023
Number of data compromises and individuals impacted in the U.S. Q1 2021- Q4 2023
Number of data violation incidents and individuals impacted in the United States from 1st quarter 2021 to 4th quarter 2023 (in millions)
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Premium Statistic
U.S. number of data sets affected in data breaches Q1 2020-Q4 2023
U.S. number of data sets affected in data breaches Q1 2020-Q4 2023
Number of records exposed in online data breaches in the United States from 1st quarter 2020 to 4th quarter 2023 (in millions)
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Premium Statistic
Data breach density in the U.S. Q3 2022-Q3 2023
Data breach density in the U.S. Q3 2022-Q3 2023
Number of breached user accounts per thousand individuals in the United States from 3rd quarter 2022 to 3rd quarter 2023
Data privacy actions
5
- Basic Statistic U.S. adults digital privacy actions 2023
- Basic Statistic U.S. adults actions on securing online data 2023, by knowledge level
- Basic Statistic United States usage of security features on smartphones 2023
- Premium Statistic U.S. smartphone users who will limit app tracking on Android 2022
- Premium Statistic U.S. smartphone users who will limit app tracking on Android 2022, by age
Data privacy actions
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Basic Statistic
U.S. adults digital privacy actions 2023
U.S. adults digital privacy actions 2023
Actions toward improvement of online data privacy among adults in the United States as of May 2023
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Basic Statistic
U.S. adults actions on securing online data 2023, by knowledge level
U.S. adults actions on securing online data 2023, by knowledge level
Actions taken by adults in the United States toward data privacy as of May 2023, by level of knowledge
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Basic Statistic
United States usage of security features on smartphones 2023
United States usage of security features on smartphones 2023
Usage of security features on smartphones among adults in the United States as of May 2023
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Premium Statistic
U.S. smartphone users who will limit app tracking on Android 2022
U.S. smartphone users who will limit app tracking on Android 2022
Share of smartphone users in the United States who are likely to opt-out of app tracking on Android as of December 2022
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Premium Statistic
U.S. smartphone users who will limit app tracking on Android 2022, by age
U.S. smartphone users who will limit app tracking on Android 2022, by age
Share of smartphone users in the United States who are likely to opt-out of app tracking on Android as of December 2022, by age group
Privacy laws
8
- Basic Statistic State privacy laws in the U.S. 2023, by consumer rights covered
- Basic Statistic State privacy laws in the U.S. 2023, by business obligations
- Basic Statistic Data privacy and security law enforcement cases in the U.S. 2022-2023 YTD
- Basic Statistic Data privacy law enforcement involving mobile services in the U.S. 2020-2023
- Premium Statistic CCPA compliance progress among U.S. companies Q1 2022- Q2 2023
- Premium Statistic COPPA fines imposed against companies in the United States 2018-2023
- Basic Statistic Privacy laws understanding of U.S. adults 2019 2023
- Basic Statistic United States views on sufficiency of data privacy laws 2023, by political stance
Privacy laws
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Basic Statistic
State privacy laws in the U.S. 2023, by consumer rights covered
State privacy laws in the U.S. 2023, by consumer rights covered
State laws on data privacy in the United States as of July 2023, by consumer rights covered
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Basic Statistic
State privacy laws in the U.S. 2023, by business obligations
State privacy laws in the U.S. 2023, by business obligations
State laws on data privacy in the United States as of July 2023, by business obligations
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Basic Statistic
Data privacy and security law enforcement cases in the U.S. 2022-2023 YTD
Data privacy and security law enforcement cases in the U.S. 2022-2023 YTD
Law enforcement cases against companies violating data privacy regulations in the United States in 2022 and 2023 YTD
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Basic Statistic
Data privacy law enforcement involving mobile services in the U.S. 2020-2023
Data privacy law enforcement involving mobile services in the U.S. 2020-2023
Law enforcement cases against mobile services companies violating data privacy regulations in the United States from January 2020 to June 2023
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Premium Statistic
CCPA compliance progress among U.S. companies Q1 2022- Q2 2023
CCPA compliance progress among U.S. companies Q1 2022- Q2 2023
Share of U.S. companies making progress in CCPA compliance from 1st quarter 2022 to 2nd quarter 2023
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Premium Statistic
COPPA fines imposed against companies in the United States 2018-2023
COPPA fines imposed against companies in the United States 2018-2023
Children's Online Privacy Protection Act (COPPA) enforcement cases in the United States from 2018 to 2023 YTD (in million U.S. dollars)
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Basic Statistic
Privacy laws understanding of U.S. adults 2019 2023
Privacy laws understanding of U.S. adults 2019 2023
Understanding of privacy laws among adults in the United States in 2019 and 2023
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Basic Statistic
United States views on sufficiency of data privacy laws 2023, by political stance
United States views on sufficiency of data privacy laws 2023, by political stance
Views of U.S. adults on whether there should be more privacy regulations as of May 2023, by political stance
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