In 2023, the Brazilian beauty and personal care brand, Natura, reached the highest Net Promoter Score (NPS) in their home market, Brazil. The Mexican market followed suit, with an NPS of 91 percent. Overall, Natura recorded a Net Promoter Score of over 80 across all major Latin American markets that year.
Net Promoter Score (NPS) of Brazilian cosmetics brand Natura in Latin America in 2023, by country
The source measures the experience of their customers based on the methodology of the Net Promoter Score (NPS), a tool based on the answer to one key question. Based on a scale of 0 to 10, "how likely are you to recommend our brand to a friend or colleague"?
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Natura. (February 25, 2024). Net Promoter Score (NPS) of Brazilian cosmetics brand Natura in Latin America in 2023, by country [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/1462956/net-promoter-score-natura/
Natura. "Net Promoter Score (NPS) of Brazilian cosmetics brand Natura in Latin America in 2023, by country." Chart. February 25, 2024. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/1462956/net-promoter-score-natura/
Natura. (2024). Net Promoter Score (NPS) of Brazilian cosmetics brand Natura in Latin America in 2023, by country. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/1462956/net-promoter-score-natura/
Natura. "Net Promoter Score (Nps) of Brazilian Cosmetics Brand Natura in Latin America in 2023, by Country." Statista, Statista Inc., 25 Feb 2024, https://www.statista.com/statistics/1462956/net-promoter-score-natura/
Natura, Net Promoter Score (NPS) of Brazilian cosmetics brand Natura in Latin America in 2023, by country Statista, https://www.statista.com/statistics/1462956/net-promoter-score-natura/ (last visited November 10, 2024)
Net Promoter Score (NPS) of Brazilian cosmetics brand Natura in Latin America in 2023, by country [Graph], Natura, February 25, 2024. [Online]. Available: https://www.statista.com/statistics/1462956/net-promoter-score-natura/
