Grocery spending cut backs in the U.S. by generation 2023

According to a 2023 survey, 57 percent of U.S. consumers reduced their nonessential spending while grocery shopping. Older grocery shoppers seemed to report a higher share of cutting down on nonessential groceries compared to younger shoppers.

Share of consumers who reduced their nonessential grocery spending due to increasing prices in the United States as of April 2023, by generation

Characteristic	Share of respondents
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Release date

December 2023

More information

Region

United States

Survey time period

April 3 to April 7, 2023

Number of respondents

1,677 respondents

Special properties

Respondents who purchased grocery products in the last 30 days and noticed price changes

Citation formats

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Statistics on " Generational grocery shopping behavior in the U.S. "

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