During a global 2023 survey, 7.2 percent responding advertisers and publishers from across the world said they were not at all concerned about the impact of third-party cookie deprecation and other privacy-related changes to their overall business. The remaining 92.8 percent were at least slightly concerned, with 14.4 percent saying they were very concerned.
Level of concern regarding the impact of third-party cookie deprecation on business among advertisers and publishers worldwide as of February 2023
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Other statistics that may interest you Data usage in marketing and advertising in the U.S.
Overview
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Artificial intelligence (AI)
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Third-party cookies
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Customer data platforms (CDPs)
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Data protection & breaches
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Customer perception
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AdMonsters. (May 6, 2023). Level of concern regarding the impact of third-party cookie deprecation on business among advertisers and publishers worldwide as of February 2023 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1410453/concern-3rd-party-cookie-deprecation-worldwide/
AdMonsters. "Level of concern regarding the impact of third-party cookie deprecation on business among advertisers and publishers worldwide as of February 2023." Chart. May 6, 2023. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1410453/concern-3rd-party-cookie-deprecation-worldwide/
AdMonsters. (2023). Level of concern regarding the impact of third-party cookie deprecation on business among advertisers and publishers worldwide as of February 2023. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1410453/concern-3rd-party-cookie-deprecation-worldwide/
AdMonsters. "Level of Concern regarding The Impact of Third-party Cookie Deprecation on Business among Advertisers and Publishers Worldwide as of February 2023." Statista, Statista Inc., 6 May 2023, https://www.statista.com/statistics/1410453/concern-3rd-party-cookie-deprecation-worldwide/
AdMonsters, Level of concern regarding the impact of third-party cookie deprecation on business among advertisers and publishers worldwide as of February 2023 Statista, https://www.statista.com/statistics/1410453/concern-3rd-party-cookie-deprecation-worldwide/ (last visited May 11, 2024)
Level of concern regarding the impact of third-party cookie deprecation on business among advertisers and publishers worldwide as of February 2023 [Graph], AdMonsters, May 6, 2023. [Online]. Available: https://www.statista.com/statistics/1410453/concern-3rd-party-cookie-deprecation-worldwide/