YouTube Music brand profile in Mexico 2023

According to a 2023 survey, around 95 percent of the interviewed digital music consumers in Brazil were aware of YouTube Music. Unlike its freely accessible version, the platform's subscription-based format was slightly less popular in the country, although more accepted than the service's Premium version. Around 63 percent of respondents claimed to actually use the video platform's music-focused version, while 54 percent of respondents said they were likely to use it again. Additionally, about 67 percent of respondents said they like YouTube Music, as only 57% of Mexican video-on-demand consumers had heard about YouTube in the media, on social media, or in advertising over the past four weeks.