U.S. CPG digital marketing budget allocation 2023 | Statista

During a 2022 study conducted among consumer packaged goods manufacturers, it was found that CPG companies planned to dedicate 19 percent of their digital marketing budgets to SEO/search ads in 2023. The same share was anticipated to be allocated to social media advertisements. Banner ads came next, grabbing 17 percent of CPG digital marketing share.

Distribution of CPG manufacturer digital marketing spending in the United States in 2023, by type

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Release date

December 2022

More information

Region

United States

Survey time period

July 2022

Number of respondents

350 respondents

Special properties

among CPG manufacturers, retailers, and shoppers; planned spending

Supplementary notes

The source did not provide information on the exact date of survey.

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