Favorability of brands hiring spokespeople with different body sizes in the U.S. 2023

Published by Statista Research Department, May 16, 2024
During an April 2023 survey in the United States, 69 percent of responding adults reported being either very or somewhat favorable of brands hiring a person with an average body type as a spokesperson, whereas 63 percent were favorable of spokespeople with a larger body type.

Adults' favorability of brands hiring a spokesperson with an average or larger body type in the United States as of April 2023

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Details: United States; Morning Consult; April 14 to 17, 2023; 4,401 respondents; 18 years and older; Online interview

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