Ownership of smartwatches in the UK 2024, by age

During a 2024 survey conducted in the United Kingdom, it was found that smartwatches were more popular among interviewees aged between 35 and 44 years old, with 48 percent of them using one, respectively. 

The growing smartwatch market

Recording and retrieving fitness data, controlling your music, and answering messages and calls are just of some of the many functionalities smartwatches have – a market that grew rapidly with the introduction of the Apple Watch in 2015 and is still growing. Indeed, the revenues generated by this market is forecast to reach over 60 billion U.S. dollars by 2028, up from roughly 48 billion U.S. dollars expected in 2024. In recent years, many manufacturers have joined the smartwatch industry, but Apple has held onto its leading position, accounting for around 22 percent of the global smartwatch unit shipments in the third quarter of 2023.

Smartwatches on many UK wrists

Over the past decade, smartwatches have gained popularity also in the United Kingdom. In the country, the number of smartwatch users has grown and was forecast to reach over four million in 2024. When purchasing their smartwatch, consumers in the United Kingdom can choose among many brands. Apple was the leading smartwatch vendor in the country, holding over half of the market. Particularly, Apple Watches were most popular among British between 30 and 39 years old.