Share of marketer budgets devoted to metaverse advertising in the U.S. 2023
According to a survey conducted between August and September 2022 among marketers in the United States who are professionally aware of the metaverse, 37 percent of respondents said they would spend between10 and 25 percent of their budget on metaverse marketing and advertising in 2023. This was followed by 30 percent of respondents saying they would spend between five and nine percent of their budget on metaverse marketing and advertising.