Share of shoppers buying fashion online in the Netherlands 2021, by generation
A survey carried out in the Netherlands in 2021 showed that the biggest fashion shoppers were 35 to 54-year-old, as roughly 74 percent of them reportedly purchased fashion items that year. Furthermore, approximately 70 percent of 18 to 34-year-olds shopped for fashion online, and 69 percent of Dutch shoppers aged 55 and older.