Brand discovery sources Vietnam Q3 2023
A survey conducted in the third quarter of 2023 in Vietnam revealed search engines were the leading source for brand discovery among Vietnamese internet users, as suggested by 35.1 percent of the respondents. TV ads followed closely as the second most popular way to discover a brand among the respondents in the country. Reviews from expert bloggers and mobile ads were the least chosen sources for discovering brands among internet users in Vietnam in the same period.