Reasons holiday shoppers in the U.S. might choose one retailer over another 2023

Published by Statista Research Department, Nov 17, 2023
In 2023, roughly 23 percent of surveyed U.S. consumers would choose to support small and local businesses during their holiday shopping, given they offered the same products as other retailers.

Reasons why holiday shoppers in the United States might choose one company or retailer over another in 2023

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Sources

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Release date

October 2023

Region

United States

Survey time period

September 1 to 14, 2023

Number of respondents

1,761 respondents

Age group

18 years and older

Special properties

consumers who planned to buy holiday gifts this year

Method of interview

Panel survey

Supplementary notes

The source asked respondents for what reason(s) they would choose to purchase from one company/retailer over another when considering two products that are of similar quality, features, and retail price (or the same product).

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