Generations in Germany: values & attitudes 2023

In 2023, almost 91 percent of Gen Z respondents in Germany stated that having good friends and close relationships with other people was especially important to them. Nearly 87 percent of Millennials and 85 percent of Generation X respondents shared this view. The figures are based on a survey conducted in Germany regarding respondents' values and attitude to life.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Share of respondents that agreed that the following values and attitudes towards life are important and desirable in Germany in 2023, by generation

Characteristic	Generation Z (14-26 years)	Generation Y (26-41 years)	Generation X (41-56 years)
Having good friends, close relationships with other people	90.5%	86.6%	84.6%
Having lots of fun, enjoying life	80.9%	71.3%	65.3%
Being there for family, stand up for family	71.3%	79.3%	82.6%
Independence, being largely able to make life decisions for oneself	68.7%	69.9%	70.7%
Having intense experiences, adventures, thrills	62.2%	43.8%	33.6%
Professional success	60.2%	61.5%	55.9%
A happy romantic relationship	60%	79.4%	77.5%
A life with variety, keep having new experiences	57.4%	50.8%	45.6%
Continuously learning new things	55.3%	52.2%	48.2%
Social justice	52.9%	58.6%	62.4%
Experiencing the world, other countries and cultures	52.8%	44.5%	42.1%
High income, material prosperity	48.7%	43.4%	39%
Help people who are in need	48.2%	50.7%	54.7%
Social advancement	36.4%	38.5%	33.4%
Having children	33.7%	61%	62.8%
Experiences in nature, being in nature a lot	31%	39.9%	45.7%
Achieving a lot	30%	36.5%	34.4%
Debate and search for meaning in life	19.6%	23.5%	26.1%
Religion, strong religious convictions	14.6%	18.1%	21.7%
Active participation in political life, being politically active	9.8%	8.3%	9.5%

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Statistics on " Generation Z in Germany "

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Values and attitude to life in Germany 2023, by generation

Share of respondents that agreed that the following values and attitudes towards life are important and desirable in Germany in 2023, by generation

Other statistics on the topic
Generation Z in Germany

Statistics on " Generation Z in Germany "

Other statistics that may interest you Generation Z in Germany

Further Content: You might find this interesting as well

Topics

Share of respondents that agreed that the following values and attitudes towards life are important and desirable in Germany in 2023, by generation

Other statistics on the topicGeneration Z in Germany

Statistics on " Generation Z in Germany "

Other statistics that may interest you Generation Z in Germany

Further Content: You might find this interesting as well

Topics

Other statistics on the topic
Generation Z in Germany