According to a global survey conducted in the first quarter of 2023, Sweden has the highest proportion of online pharmaceutical product purchasers among men and women, with 39 percent and 54 percent, respectively. In nearly all 18 surveyed countries, the percentage of female consumers buying pharmaceutical products online surpassed that of males.
Share of consumers purchasing pharmaceutical products online in select countries in 2nd quarter 2023, by gender
* Consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, Greece.
The sample sizes are nationally representative, including both Klarna users and non-Klarna users.
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Klarna. (October 10, 2023). Share of consumers purchasing pharmaceutical products online in select countries in 2nd quarter 2023, by gender [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1308257/share-shoppers-purchasing-pharmaceuticals-online-country-gender/
Klarna. "Share of consumers purchasing pharmaceutical products online in select countries in 2nd quarter 2023, by gender." Chart. October 10, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1308257/share-shoppers-purchasing-pharmaceuticals-online-country-gender/
Klarna. (2023). Share of consumers purchasing pharmaceutical products online in select countries in 2nd quarter 2023, by gender. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1308257/share-shoppers-purchasing-pharmaceuticals-online-country-gender/
Klarna. "Share of Consumers Purchasing Pharmaceutical Products Online in Select Countries in 2nd Quarter 2023, by Gender." Statista, Statista Inc., 10 Oct 2023, https://www.statista.com/statistics/1308257/share-shoppers-purchasing-pharmaceuticals-online-country-gender/
Klarna, Share of consumers purchasing pharmaceutical products online in select countries in 2nd quarter 2023, by gender Statista, https://www.statista.com/statistics/1308257/share-shoppers-purchasing-pharmaceuticals-online-country-gender/ (last visited October 31, 2024)
Share of consumers purchasing pharmaceutical products online in select countries in 2nd quarter 2023, by gender [Graph], Klarna, October 10, 2023. [Online]. Available: https://www.statista.com/statistics/1308257/share-shoppers-purchasing-pharmaceuticals-online-country-gender/