Market size of the pop toy industry in China 2017-2026, by product type
In 2021, blind boxes overtook assemble toys to become the largest pop toy segment in China, with a market value of around 9.7 billion yuan. Between 2017 and 2021, the blind box market in China surged, with a CAGR of nearly 130 percent. According to projections, China's pop toy sector will continue to rise in the coming years, surpassing 110 billion yuan by 2026.