As of January 2024, the number of social media users in Taiwan amounted to around 19.2 million, accounting for around 80 percent of the island's total population. YouTube, Facebook, and Instagram were the most popular social media platforms in Taiwan.
It could be surprising to see YouTube has leapfrogged Facebook in Taiwan in terms of audience reach. The video-sharing platform has amassed about 18 million users on the island, representing 83 percent of its internet population. On the other hand, the usage rate of Facebook fell to about 79.8 percent in 2022 and was estimated to further drop to 72.7 percent in 2026. Facebook’s declining popularity across the world reflects that video is the future of content marketing.
Number of social media users in Taiwan from January 2014 to January 2024
(in millions)
*Changes to data sources and significant base revisions to source data in 2023 and 2024 reports mean that figures are not comparable between certain years. This statistic is thus not updatable.
Social media users may not represent unique individuals.
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We Are Social, & DataReportal, & Meltwater. (February 23, 2024). Number of social media users in Taiwan from January 2014 to January 2024 (in millions) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1296612/taiwan-social-media-users/
We Are Social, und DataReportal, und Meltwater. "Number of social media users in Taiwan from January 2014 to January 2024 (in millions)." Chart. February 23, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1296612/taiwan-social-media-users/
We Are Social, DataReportal, Meltwater. (2024). Number of social media users in Taiwan from January 2014 to January 2024 (in millions). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1296612/taiwan-social-media-users/
We Are Social, and DataReportal, and Meltwater. "Number of Social Media Users in Taiwan from January 2014 to January 2024 (in Millions)." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1296612/taiwan-social-media-users/
We Are Social & DataReportal & Meltwater, Number of social media users in Taiwan from January 2014 to January 2024 (in millions) Statista, https://www.statista.com/statistics/1296612/taiwan-social-media-users/ (last visited October 31, 2024)
Number of social media users in Taiwan from January 2014 to January 2024 (in millions) [Graph], We Are Social, & DataReportal, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1296612/taiwan-social-media-users/