According to a survey conducted in July 2019, approximately 42.1 percent of respondents aged 20 to 69 years old in Japan reacted to online advertisements in mail magazines or newsletters depending on the content. While a small subset of respondents often clicked on or read advertisements regardless of the subject matter, the right content was an important factor in eliciting users' responses across all types of advertisement.
Response frequency regarding online and postal advertisements among people in Japan as of July 2019
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Adobe Systems, & Dentsu Digital Inc.. (December 5, 2019). Response frequency regarding online and postal advertisements among people in Japan as of July 2019 [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1087923/japan-response-frequency-online-postal-advertisements/
Adobe Systems, und Dentsu Digital Inc.. "Response frequency regarding online and postal advertisements among people in Japan as of July 2019." Chart. December 5, 2019. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1087923/japan-response-frequency-online-postal-advertisements/
Adobe Systems, Dentsu Digital Inc.. (2019). Response frequency regarding online and postal advertisements among people in Japan as of July 2019. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1087923/japan-response-frequency-online-postal-advertisements/
Adobe Systems, and Dentsu Digital Inc.. "Response Frequency regarding Online and Postal Advertisements among People in Japan as of July 2019." Statista, Statista Inc., 5 Dec 2019, https://www.statista.com/statistics/1087923/japan-response-frequency-online-postal-advertisements/
Adobe Systems & Dentsu Digital Inc., Response frequency regarding online and postal advertisements among people in Japan as of July 2019 Statista, https://www.statista.com/statistics/1087923/japan-response-frequency-online-postal-advertisements/ (last visited May 19, 2024)
Response frequency regarding online and postal advertisements among people in Japan as of July 2019 [Graph], Adobe Systems, & Dentsu Digital Inc., December 5, 2019. [Online]. Available: https://www.statista.com/statistics/1087923/japan-response-frequency-online-postal-advertisements/