According to a survey conducted in July 2019, close to 47 percent of Japanese respondents aged 30 to 39 years old did not know that companies used personal information, such as one's online search history, purchase history or location, in order to advertise their products more precisely. People aged 60 years and older were the most likely to know about this kind of advertising. One possible explanation given by the source was that younger people took detailed recommendations for granted and were therefore less aware of data references.
Awareness of personalized advertisements among people in Japan as of July 2019, by age group
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Adobe Systems, & Dentsu Digital Inc.. (December 5, 2019). Awareness of personalized advertisements among people in Japan as of July 2019, by age group [Graph]. In Statista. Retrieved June 05, 2024, from https://www.statista.com/statistics/1086667/japan-awareness-personalized-advertisements-by-age-group/
Adobe Systems, und Dentsu Digital Inc.. "Awareness of personalized advertisements among people in Japan as of July 2019, by age group." Chart. December 5, 2019. Statista. Accessed June 05, 2024. https://www.statista.com/statistics/1086667/japan-awareness-personalized-advertisements-by-age-group/
Adobe Systems, Dentsu Digital Inc.. (2019). Awareness of personalized advertisements among people in Japan as of July 2019, by age group. Statista. Statista Inc.. Accessed: June 05, 2024. https://www.statista.com/statistics/1086667/japan-awareness-personalized-advertisements-by-age-group/
Adobe Systems, and Dentsu Digital Inc.. "Awareness of Personalized Advertisements among People in Japan as of July 2019, by Age Group." Statista, Statista Inc., 5 Dec 2019, https://www.statista.com/statistics/1086667/japan-awareness-personalized-advertisements-by-age-group/
Adobe Systems & Dentsu Digital Inc., Awareness of personalized advertisements among people in Japan as of July 2019, by age group Statista, https://www.statista.com/statistics/1086667/japan-awareness-personalized-advertisements-by-age-group/ (last visited June 05, 2024)
Awareness of personalized advertisements among people in Japan as of July 2019, by age group [Graph], Adobe Systems, & Dentsu Digital Inc., December 5, 2019. [Online]. Available: https://www.statista.com/statistics/1086667/japan-awareness-personalized-advertisements-by-age-group/